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Options
- A
Similar products with little differentiation
- B
High switching cost for customers
- C
Presence of many companies in the industry
- D
A and B only
- E
B and C only
-
A and C only
Correct answer
- ?
A, B and C
Why this is the answer
High rivalry exists when many firms compete and offer similar products. High switching costs reduce rivalry, not increase it.
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