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Options
- A
Story → Insight → Gap → Next Step
- B
Situation → Insight → Gap → Next Step
-
Situation → Gap → Insight → Next Step
Correct answer
- D
Story → Gap → Insight → Narrative
Why this is the answer
SIGN moves in a deliberate sequence: establish where the client is now (Situation), show where the data says they are headed (Gap), reveal what that means for their goal (Insight), and end with one clear action (Next Step). Each stage builds on the previous one.
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