n NISM Certifications
X NISM Series X
Medium

Which marketing strategy is demonstrated when a website matches the lowest hotel price offered elsewhere?

Practice question from NISM Series XB- Investment Adviser (Level 1) Mock Test 3 — bank. The correct answer is highlighted below with a full explanation.

Options

  1. A

    Defensive strategy

  2. B

    Offensive strategy

  3. Cost leadership strategy

    Correct answer

  4. D

    Differentiation strategy

Why this is the answer

Matching low prices is a cost leadership approach aimed at attracting customers through price competitiveness.

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