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Options
- A
How memory affects product recall
-
That the subconscious mind responds to vivid mental imagery as if it were real
Correct answer
- C
That clients make decisions based on taste and preference
- D
How to test whether a client is emotionally ready to invest
Why this is the answer
When you vividly imagine biting into a lemon, your body responds physically — saliva increases — even though no lemon exists. This demonstrates that the subconscious cannot distinguish between a real and a vividly imagined experience, which is the foundation for peak state anchoring and visualisation.
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