n NISM Certifications
NSM General NISM
Medium

In the LAER approach to handling objections, what does the "E" stand for?

Practice question from C2 - Test Your Knowledge — bank. The correct answer is highlighted below with a full explanation.

Options

  1. A

    Explain your position clearly

  2. Explore through open questions

    Correct answer

  3. C

    Encourage immediate action

  4. D

    Evaluate the client's portfolio

Why this is the answer

The "E" in LAER stands for Explore, which means asking open-ended questions to discover the real concerns behind a client's objection. This step is crucial because it helps you understand what's truly holding clients back, allowing you to address their actual worries rather than just surface-level concerns.

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