n NISM Certifications
NSM General NISM
Medium

According to the "Why Segment?" example, sending one generic message to all clients can cause which problem?

Practice question from C2 - Test Your Knowledge — bank. The correct answer is highlighted below with a full explanation.

Options

  1. A

    It increases engagement rates significantly

  2. B

    It reduces marketing costs

  3. High-value clients feel ignored and prospects feel pressured

    Correct answer

  4. D

    It improves personalization automatically

Why this is the answer

A one-size-fits-all approach like "SIP starts at ₹500! Invest now!" fails to address the specific needs of different client segments. High-value clients with large portfolios feel their special status isn't recognized, while new prospects may feel pushed into decisions they're not ready for. Segmented messaging solves this by tailoring content to each group's needs.

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