n NISM Certifications
XV NISM Series XV
Medium

According to the BCG Matrix, which segment represents a market where business is growing rapidly and the company has a large market share?

Practice question from NISM XV Mock Test 7 — bank. The correct answer is highlighted below with a full explanation.

Options

  1. A

    Dog

  2. B

    Question Mark

  3. Star

    Correct answer

  4. D

    Cash Cow

Why this is the answer

Stars have high market share and high market growth, often generating increasing cash. Cash Cows have high share but low growth; Question Marks have low share but high growth; Dogs have low growth and share.

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