n NISM Certifications
NSM General NISM
Medium

A wealth manager is preparing for a portfolio review. Before showing any numbers, they ask the client: "When you started this SIP five years ago, what were you saving it for?" What principle does this apply?

Practice question from Advanced B1S7 — bank. The correct answer is highlighted below with a full explanation.

Options

  1. Anchoring the client to their original goal before introducing data

    Correct answer

  2. B

    Checking whether the client's risk profile has changed

  3. C

    Building rapport by showing personal interest in the client

  4. D

    Confirming the SIP amount is still appropriate

Why this is the answer

Raising a question before presenting information creates forward momentum. It activates the client's thinking so that when the data arrives, it lands in context — connected to something the client already cares about. The answer carries more weight because the client was waiting for it.

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